London, United Kingdom

Digital Marketing Services
Marketing Strategy

Digital Marketing Services

Marketing Strategy

Strategy • Execution • ROI

A marketing strategy promotes products/services through various channels aimed at increasing brand awareness, generating leads, and driving sales. Market research helps identify a target audience and preferences for developing a plan to reach them through channels like social media, email marketing, advertising, and promotions. Regular evaluation and adjustment of the strategy helps ensure goals are met. A well-crafted marketing strategy can enhance customer relationships, build brand loyalty, and improve overall business performance.

Why Do You Need a Marketing Strategy?

An effective marketing strategy provides structure and consistency. It helps:

Marketing without a strategy is essentially throwing ideas at the wall and seeing what sticks. While you may eventually find something that works, you’re wasting budget, time, and resources in doing so.

Connect your marketing

Connect your marketing efforts and business objectives to ensure each campaign benefits your long-term business goals

Align teams to specific goals

as businesses with teams on the same page (e.g., sales and marketing) sell more, grow faster, and have higher customer retention

Promote ongoing optimisation

for improved performance and return on investment (ROI), to ensure marketing efforts continually engage the right people

Connect your marketing

Connect your marketing efforts and business objectives to ensure each campaign benefits your long-term business goals

Align teams to specific goals

as businesses with teams on the same page (e.g., sales and marketing) sell more, grow faster, and have higher customer retention

Promote ongoing optimisation

for improved performance and return on investment (ROI), to ensure marketing efforts continually engage the right people

Determine Your Marketing Goals

Clear marketing goals drive high-quality marketing strategies. A vague goal such as “secure more revenue” is a legitimate aim, but it isn’t specific or measurable enough to define success.

That’s because it lacks key factors to make it actionable. Such as: 

  • What defines a lead (e.g., a form submission, phone call, ad click)? 

  • How many leads do you want to secure?

  • How many leads need to convert? 

  • How much should you spend per lead?

Start by looking at the big picture. Reverse engineer big goals to create smaller, achievable goals that contribute to overarching objectives. 

For example, if your goal is to reach $500,000 in monthly recurring revenue (MRR), look at average order/contract value to figure out how many deals you have to win to reach this goal.

Use the SMART framework to home in on what you want to achieve within a specific period: 

  • Specific

  • Measurable

  • Attainable

  • Relevant

  • Time-bound